If you have read the previous post, you’ll know that SEO isn’t hard. I’m here to tell you it also isn’t fast. You make the changes and then you have to wait. And wait. And wait.

One of the key things to improving is to monitor. What’s the old saying, “That which is monitored, improves.”? This means using the tools I’ve mentioned before, like SEMRush and Google Analytics, but here I’m also using another called Hike SEO.

In my practice, I try to improve at least one set of things each week. Then I wait and watch. So, I might add improve H1’s one week. Then wait. The next week, I’ll add alt text to any images that are missing that. Then wait. Then I’ll clean up all the meta descriptions. And you get it, right? Small improvements, every week. Or, as they used to say in the days when I had hair, “Lather, rinse, repeat.” If you’ve looked at my picture, you might see the irony in me using that expression…

While I’m making the “easy” improvements, you (the client) has to be working on the “hard” ones. Keeping the On Page SEO tight will give you an initial bump in search rankings; the only way to continue to improve your position in search results is to be posting engaging, relevant, fresh content.