Building and maintaining your digital presence is time-consuming. There’s your web site, plus social media, plus email campaigns. They all take time and technical skills and frankly, it’s hard to tell if they’re even helping your business. That’s where we come in.

We help organizations manage their web site and generate leads.

We do it in three steps:

Step 1 – Web Site

Any organization today needs a web site. Unfortunately, web sites need care and feeding, like anything else.

We can build it, host it, and maintain it for you.

Step 2 – Get Found

Having a web site is essential, but it doesn’t bring much value if it sinks to the bottom in search results.

We’ll optimize your site to appear as high as possible in search engine results

Step 3 – More Leads

On average, only 2% of web site visitors identify themselves.

We can track the companies visiting your site and deliver those leads to you via email or directly into your CRM.

The Details

We’ll host and maintain your WordPress site. We’ll keep everything updated and secure and make sure it’s on-line all the time. You’ll get regular reporting on status, security, and a dashboard so you can keep an eye on your Google Analytics without getting overwhelmed. We’ll make sure your plug-ins stay current and perform regular backups. Bottom line is that we’ll keep everything tuned up so your content can really shine and you can stop worrying about the technical details.

The Details

We perform regular technical audits to ensure that there are no problems with your site that will hurt your search engine ranking. If we find them, we fix them. Further, we track how you’re doing compared to competitors, what keywords you’re ranking for, any brand mentions, social media, and who’s linking to your site. Once we’re doing all that, we can follow Google’s approach of making small improvements, that over time, drive organic traffic and improve your ranking in search engine results.

The Details

We offer a solution for identifying those anonymous users and turning them into leads that can be added to your CRM. You’ll know what companies they’re from, how often they visit, what pages they look at, how long they look at your site and more. In the end, you’ll know considerably more about your prospects and you’ll start using your site to generate qualified leads.

Your Web Site – The Details

We’ll host and maintain your WordPress site. We’ll keep everything updated and secure and make sure it’s on-line all the time. You’ll get regular reporting on status, security, and a dashboard so you can keep an eye on your Google Analytics without getting overwhelmed. We’ll make sure your plug-ins stay current and perform regular backups. Bottom line is that we’ll keep everything tuned up so your content can really shine and you can stop worrying about the technical details.

Search Results – The Details

We perform regular technical audits to ensure that there are no problems with your site that will hurt your search engine ranking. If we find them, we fix them. Further, we track how you’re doing compared to competitors, what keywords you’re ranking for, any brand mentions, social media, and who’s linking to your site. Once we’re doing all that, we can follow Google’s approach of making small improvements, that over time, drive organic traffic and improve your ranking in search engine results.

Lead Generation – The Details

We offer a solution for identifying those anonymous users and turning them into leads that can be added to your CRM. You’ll know what companies they’re from, how often they visit, what pages they look at, how long they look at your site and more. In the end, you’ll know considerably more about your prospects and you’ll start using your site to generate qualified leads.

Service

Here’s the way we look at it: technology should be an enabler. If you’re working on solving a web site or technology-related problem, you’re probably not working on advancing your business. If your web site isn’t improving your business, it becomes a questionable investment. In all our exchanges, our first thoughts are always, “Is this the highest and best use of YOUR time?” and “What can we do to get you back to building your business as quickly as possible?”

Oh, and when you call, we’ll pick up the phone. If you don’t want to talk, we’re on email pretty much all the time.

People

Jack Lavender (Founder), Head Shot

Jack Lavender

Founder, Principal Consultant

Mr. Lavender is an experienced professional with a deep understanding of business process and technology and the interplay between the two. Accomplished at managing and expanding long-term client relationships. Skills range from strategic business, operations, and technology planning through design to implementation of technology across the enterprise. Talented manager, motivator, organizer and team builder in environments ranging from large, multi-national firms to start-ups. Significant wireless and mobile experience.

Specialties: Application of technology to solve business problems and improve profitability. Taking action to make positive changes. Talented motivator, organizer and team builder.

In addition to having started and sold two companies, Mr. Lavender has also acted as a Mentor for the CleanTech Open, the world’s oldest and largest clean-tech startup accelerator, and sits on the board of Surrey Services, a non-profit organization that helps older adults to live with independence and dignity and to continue as active members of our community.

Musings…

#5 There’s a little more to it.

One of the trickier bits about SEO is that it isn't just about your content and your site. As you're crafting your message, you need to think about "search intent". You have to ask yourself what someone else would be searching for when you want them to find your site....

read more

#4 SEO isn’t fast, either

If you have read the previous post, you'll know that SEO isn't hard. I'm here to tell you it also isn't fast. You make the changes and then you have to wait. And wait. And wait. One of the key things to improving is to monitor. What's the old saying, "That which is...

read more

#3 SEO isn’t hard

I'm not going to lie: Search Engine Optimization (SEO) isn't that hard. Don't get me wrong, it's time-consuming and can be tedious, but it's not hard. It starts with a solid technical underpinning. If your site isn't secure, has mixed content (secure and...

read more

#2 Breaking up is hard to do

I've been involved in starting (and later selling) two companies. And I've done business with scores of others. Break-ups happen and they're often uncomfortable. They aren't always, but that's the way to bet. Years ago, I had an associate tell me that it...

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#1 Organizational Barriers

I do a lot of work with small companies. These are the ones that have 8-20 employees. In many cases, they can't advance their overall strategy because they've come up against organizational barriers. Barriers that can be reduced or eliminated, but the...

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#0 General notes about this site

This site covers things that are of interest to me and that will help others understand more about how controlGen can help; including the breadth of our offerings. First, I love the English language, and there are some things that I try not to do. I don't add extra...

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Many people listen with the intent to respond, not understand        

– Steven Covey

You can never take credit. You can only be given credit.      

– Jack Lavender

The way to achieve your own success is to be willing to help somebody else get it first      

– Amy Poehler

You can’t move mountains by whispering at them    

– Pink

Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.    

– Sir Richard Branson

If your actions inspire others to dream more, learn more, do more and become more, you are a leader.    

– John Quincy Adams

Well done is better than well said.    

– Benjamin Franklin

Honesty is a very expensive gift. Don’t expect it from cheap people.    

– Warren Buffett

I’m often amazed by what people will tell me if I’m not talking.    

– Jack Lavender

The two most important days of your life are the day you are born and the day you find out why.    

– Mark Twain

You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.    

– Dale Carnegie