controlGen is a boutique consulting firm focused on helping small- to mid-sized businesses improve their digital presence. We deliver high-value (i.e., reasonably priced), technology solutions and support to help improve your business.


Here’s the way we look at it: technology should be an enabler. If you’re working on solving a web site or technology-related problem, you’re probably not working on advancing your business. If your web site isn’t improving your business, it becomes a questionable investment. In all our exchanges, our first thoughts are always, “Is this the highest and best use of YOUR time?” and “What can we do to get you back to building your business as quickly as possible?”

Oh, and when you call, we’ll pick up the phone. If you don’t want to talk, we’re on email pretty much all the time. In a pinch, we’ve got that little chat widget in the lower right corner, too.

WordPress Sites

If you already have a site, we can host and maintain it for you. If you don’t have one, we’re pretty awesome at building them. In either case, you’ll get regular reporting on status, up-time monitoring, security, and a nice dashboard so you can keep an eye on your Google Analytics without getting overwhelmed. We’ll keep all your plug-ins up-to-date and perform regular backups. In addition, you get an SSL certificate and access to a high-performance CDN (content delivery network).

Technical SEO

There are two key elements to improving your search engine ranking: infrastructure and content. With technical SEO, we keep your site tuned so that your content can shine. We perform regular technical site audits to ensure that there are no problems with your site that will hurt your search engine ranking. Things like broken links, duplicate headings or meta descriptions, and incorrect sitemaps, to name just a few. We monitor them and correct them.

Extended SEO

Once your infrastructure is tuned, there is a suite of things that can be done to improve overall search performance. Our approach follows Google’s – we make small improvements that, over time, drive organic traffic. We track how you’re doing compared to competitors, any social media, brand monitoring (e.g., mentions of your company on other sites), backlink audits and recommendations for prospecting for new ones, and recommendations and analysis surrounding your organic traffic and site content.

Site Traffic Monitoring

It’s all well and good to have a nicely tuned site hosted on a fast server. That doesn’t tell you who’s visiting your site. On average, only about 2% of web site visitors identify themselves. We offer a solution for identifying those anonymous users and turning them into leads that can be added to your CRM. You’ll know what companies they’re from, how often they visit, how long they look at your site and more. In the end, you’ll know considerably more about your prospects and you’ll start using your site to generate qualified leads.

Technology Consulting

We have deep experience with technology and have spent years working with business people across the tech spectrum. From international implementations to teaching tree trimmers to use PCs. We’ve done it. Frankly, it’s unlikely that you’ve got a technology problem we haven’t seen. And, if we can’t solve it, I can guarantee you we know someone that can.

Finally (and this will sound like heresy to some of my peers), technology doesn’t solve every problem. Sometimes you just need a process improvement. We can help with that, too.


Jack Lavender

Founder, Principal Consultant

Mr. Lavender is an experienced professional with a deep understanding of business process and technology and the interplay between the two. Accomplished at managing and expanding long-term client relationships. Skills range from strategic business, operations, and technology planning through design to implementation of technology across the enterprise. Talented manager, motivator, organizer and team builder in environments ranging from large, multi-national firms to start-ups. Significant wireless and mobile experience.

Specialties: Application of technology to solve business problems and improve profitability. Taking action to make positive changes. Talented motivator, organizer and team builder.

In addition to having started and sold two companies, Mr. Lavender has also acted as a Mentor for the CleanTech Open, the world’s oldest and largest clean-tech startup accelerator, and sits on the board of Surrey Services, a non-profit organization that helps older adults to live with independence and dignity and to continue as active members of our community.


Web site design, build, host, and maintain

We build and maintain WordPress-based web sites. As part of our overall service, we also host sites, provide search engine optimization guidance, and monitor performance and uptime. Here are some links to sites we’ve built and continue to maintain and host: Broderick AssociatesPorto Leone Consulting, Neopolitan Delicatessen, TEAMology, Bottom Line Systems.

CRM Integration and On-boarding

Our client, a SaaS provider, had a substantial backlog of customers because they lacked a standardized process for on-boarding. We designed and implemented procedures, integrated with their CRM, that cleared the backlog. In addition, many of the procedures were automated which reduced the on-boarding time from six weeks to six days.

Development of on-line training courses

Our client has been providing on-site training programs for major banks for over 40 years. They were recently approached about delivering some of their material electronically. We evaluated multiple, on-line tools and made a final recommendation. Upon selection, we converted three of the printed courses (several hundred pages of material) into an on-line format with a web front-end and full course management.

CRM Implementation

Our client, a mobile hardware and applications company, was working from spreadsheets of contact lists. We consolidated all the data, implemented a new, low-cost CRM, and created standardized sales processes.


#4 SEO isn’t fast, either

If you have read the previous post, you'll know that SEO isn't hard. I'm here to tell you it also isn't fast. You make the changes and then you have to wait. And wait. And wait. One of the key things to improving is to monitor. What's the old saying, "That which is...

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#3 SEO isn’t hard

I'm not going to lie: Search Engine Optimization (SEO) isn't that hard. Don't get me wrong, it's time-consuming and can be tedious, but it's not hard. It starts with a solid technical underpinning. If your site isn't secure, has mixed content (secure and...

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#2 Breaking up is hard to do

I've been involved in starting (and later selling) two companies. And I've done business with scores of others. Break-ups happen and they're often uncomfortable. They aren't always, but that's the way to bet. Years ago, I had an associate tell me that it...

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#1 Organizational Barriers

I do a lot of work with small companies. These are the ones that have 8-20 employees. In many cases, they can't advance their overall strategy because they've come up against organizational barriers. Barriers that can be reduced or eliminated, but the...

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#0 General notes about this site

This site covers things that are of interest to me and that will help others understand more about how controlGen can help; including the breadth of our offerings. First, I love the English language, and there are some things that I try not to do. I don't add extra...

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– Jack Lavender

The way to achieve your own success is to be willing to help somebody else get it first




– Amy Poehler

You can’t move mountains by whispering at them



– Pink

Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.



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If your actions inspire others to dream more, learn more, do more and become more, you are a leader.



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Well done is better than well said.



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Honesty is a very expensive gift. Don’t expect it from cheap people.



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– Jack Lavender

The two most important days of your life are the day you are born and the day you find out why.



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