controlGen is a boutique consulting firm focused on helping small- to mid-sized businesses improve their digital presence. We deliver high-value, technology solutions and support to help improve your business.
Oh, and when you call, we’ll pick up the phone. If you don’t want to talk, we’re on email pretty much all the time. In a pinch, we’ve got that little chat widget in the lower right corner, too.
WordPress Site Hosting
We will host and maintain your site. You’ll get regular reporting on status, up-time monitoring, security, and a nice dashboard so you can keep an eye on your Google Analytics without getting overwhelmed. We’ll keep all your plug-ins up-to-date and perform regular backups. In addition, you get an SSL certificate and access to a high-performance CDN (content delivery network).
There are two key elements to improving your search engine ranking: content and infrastructure. We are not a content company. What we do is keep your site tuned so that your content can shine. We perform regular technical site audits to ensure that there are no problems with your site that will hurt your search engine ranking. Things like broken links, duplicate headings or meta descriptions, and incorrect sitemaps, to name just a few. We monitor them and correct them.
Once your site is tuned, there is a suite of things that can be done to improve the overall search performance. We can provide reporting on your ranking compared to competitors, how you’re doing on social media, brand monitoring (e.g., mentions of your company on other sites), backlink audits and recommendations for prospecting for new ones, and recommendations and analysis surrounding your organic traffic and site content.
Site Traffic Monitoring
It’s all well and good to have a nicely tuned site hosted on a fast server. That doesn’t tell you who’s visiting your site. On average, only about 2% of web site visitors identify themselves. We offer a solution for identifying those anonymous users and turning them into leads that can be added to your CRM. You’ll know what companies they’re from, how often they visit, how long they look at your site and more. In the end, you’ll know considerably more about your prospects and you’ll start using your site to generate qualified leads.
Technology ConsultingWe have deep experience with technology and have spent years working with business people across the tech spectrum. From international implementations to teaching tree trimmers to use PCs. We’ve done it. Frankly, it’s unlikely that you’ve got a technology problem we haven’t seen. And, if we can’t solve it, I can guarantee you we know someone that can.
Finally (and this will sound like heresy to some of my peers), technology doesn’t solve every problem. Sometimes it’s just a process improvement. We can help with that, too.
Founder, Principal ConsultantMr. Lavender is an experienced professional with a deep understanding of business process and technology and the interplay between the two. Accomplished at managing and expanding long-term client relationships. Skills range from strategic business, operations, and technology planning through design to implementation of technology across the enterprise. Talented manager, motivator, organizer and team builder in environments ranging from large, multi-national firms to start-ups. Significant wireless and mobile experience.
Specialties: Application of technology to solve business problems and improve profitability. Taking action to make positive changes. Talented motivator, organizer and team builder.
In addition to having started and sold two companies, Mr. Lavender also acts as a Mentor for the CleanTech Open, the world’s oldest and largest clean-tech startup accelerator, and sits on the board of Surrey Services, a non-profit organization that helps older adults to live with independence and dignity and to continue as active members of our community.
Web site design, build, host, and maintain
CRM Integration and On-boarding
Development of on-line training courses
I'm not going to lie: Search Engine Optimization (SEO) isn't that hard. Don't get me wrong, it's time-consuming and can be tedious, but it's not hard. It starts with a solid technical underpinning. If your site isn't secure, has mixed content (secure and...read more
I've been involved in starting (and later selling) two companies. And I've done business with scores of others. Break-ups happen and they're often uncomfortable. They aren't always, but that's the way to bet. Years ago, I had an associate tell me that it...read more
I do a lot of work with small companies. These are the ones that have 8-20 employees. In many cases, they can't advance their overall strategy because they've come up against organizational barriers. Barriers that can be reduced or eliminated, but the...read more
This site covers things that are of interest to me and that will help others understand more about how controlGen can help; including the breadth of our offerings. First, I love the English language, and there are some things that I try not to do. I don't add extra...read more
– Steven Covey
– Jack Lavender
– Amy Poehler
– Sir Richard Branson
– John Quincy Adams
– Benjamin Franklin
– Warren Buffett
– Jack Lavender
– Mark Twain