#5 There’s a little more to it.

One of the trickier bits about SEO is that it isn’t just about your content and your site. As you’re crafting your message, you need to think about “search intent”. You have to ask yourself what someone else would be searching for when you want...

#4 SEO isn’t fast, either

If you have read the previous post, you’ll know that SEO isn’t hard. I’m here to tell you it also isn’t fast. You make the changes and then you have to wait. And wait. And wait. One of the key things to improving is to monitor. What’s the...

#3 SEO isn’t hard

I’m not going to lie: Search Engine Optimization (SEO) isn’t that hard. Don’t get me wrong, it’s time-consuming and can be tedious, but it’s not hard. It starts with a solid technical underpinning. If your site isn’t secure, has...

#2 Breaking up is hard to do

I’ve been involved in starting (and later selling) two companies. And I’ve done business with scores of others. Break-ups happen and they’re often uncomfortable. They aren’t always, but that’s the way to bet. Years ago, I had an associate...

#1 Organizational Barriers

I do a lot of work with small companies. These are the ones that have 8-20 employees. In many cases, they can’t advance their overall strategy because they’ve come up against organizational barriers. Barriers that can be reduced or eliminated, but the...

#0 General notes about this site

This site covers things that are of interest to me and that will help others understand more about how controlGen can help; including the breadth of our offerings. First, I love the English language, and there are some things that I try not to do. I don’t add...