#6 Your web site is your company billboard.

by | Apr 2, 2020 | Musings

You can’t just put it up and forget about it. After a few months, it’s going to start to look dingy. People are going to get tired of seeing the same words and pictures. After another few months, the paint’s going to be peeling and it’s going to start to send a new...

#5 There’s a little more to it.

by | Jun 25, 2019 | Musings

One of the trickier bits about SEO is that it isn’t just about your content and your site. As you’re crafting your message, you need to think about “search intent”. You have to ask yourself what someone else would be searching for when you want...

#4 SEO isn’t fast, either

by | Feb 2, 2019 | Musings

If you have read the previous post, you’ll know that SEO isn’t hard. I’m here to tell you it also isn’t fast. You make the changes and then you have to wait. And wait. And wait. One of the key things to improving is to monitor. What’s the...

#3 SEO isn’t hard

by | Sep 6, 2018 | Musings

I’m not going to lie: Search Engine Optimization (SEO) isn’t that hard. Don’t get me wrong, it’s time-consuming and can be tedious, but it’s not hard. It starts with a solid technical underpinning. If your site isn’t secure, has...

#2 Breaking up is hard to do

by | Aug 23, 2017 | Musings

I’ve been involved in starting (and later selling) two companies. And I’ve done business with scores of others. Break-ups happen and they’re often uncomfortable. They aren’t always, but that’s the way to bet. Years ago, I had an associate...

#1 Organizational Barriers

by | Aug 1, 2017 | Musings

I do a lot of work with small companies. These are the ones that have 8-20 employees. In many cases, they can’t advance their overall strategy because they’ve come up against organizational barriers. Barriers that can be reduced or eliminated, but the...